Ripe Web (Actions) Destination

Ripe is a product-led sales platform that empowers you to unlock revenue pipeline with product data. By identifying and showing which prospects to focus efforts on, you can convert leads into meetings inside your product.

This destination enables you to send product data to Ripe. Sales teams can identify decision-makers and product champions by understanding what properties they have and what events they have triggered. The Ripe destination is built as an alternative to directly adding Ripe’s SDK script to your app or site.

The Ripe Segment integration is an Actions-based Destination in device mode that loads and configures Ripe’s SDK script for you. If you’re already using Segment’s Analytics.js for identifying and tracking your users, either directly or through Segment source integrations that you’ve installed, you can configure Segment to send this data directly to Ripe.

Benefits of Ripe

Ripe provides the following benefits:

• Be relevant. The Ripe destination understands key events in Segment to identify relevant leads, and shows its widget selectively to them.
• Quick integration. Using the Ripe destination is the fastest way to start combining key product events with sales data and start targeting ripe leads.
• More control. You can customize the conditions under which the events are sent to Ripe.

Getting started

1. From the Segment web app, navigate to Connections > Catalog, then click the Destinations tab at the top of the catalog.
2. Search for Ripe Device Mode (Actions) in the left navigation, and click it.
3. Click Configure Ripe Device Mode (Actions).
4. Select an existing Source to connect to Ripe (Actions).
5. Enter your Ripe API key in the API key field.

Destination Settings

Available Presets

Ripe has the following presets:

Available Actions

Build your own Mappings! Combine supported triggers with the following Ripe-supported actions:

• Track

• Page

• Identify

• Alias

• Group

Track

Send user events to Ripe

Track is a Web action. The default Trigger is: type = "track"

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Page

Register page view in Ripe

Page is a Web action. The default Trigger is: type = "page"

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Identify

Identify user in Ripe

Identify is a Web action. The default Trigger is: type = "identify"

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Alias

Alias a user to new user ID in Ripe

Alias is a Web action. The default Trigger is: type = "alias"

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Group

Group user in Ripe

Group is a Web action. The default Trigger is: type = "group"

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