Ripe Cloud (Actions) Destination

Ripe is a product-led sales platform that empowers you to unlock revenue pipeline with product data. By identifying and showing which prospects to focus efforts on, you can convert leads into meetings inside your product.

This destination enables you to send product data to Ripe. Sales teams can identify who decision-makers and product champions are by understanding what properties they have and what events they have triggered. The Ripe destination is built as an alternative to directly adding Ripe’s SDK script to your app or site.

The Ripe Segment integration is an Actions-based Destination in cloud mode that lets you send your backend events directly to Ripe.

Benefits of Ripe

Ripe provides the following benefits:

• Be relevant. The Ripe destination understands key events in Segment to identify relevant leads, and shows its widget selectively to them.
• Quick integration. Using the Ripe destination is the fastest way to start combining key product events with sales data and start targeting ripe leads.
• More control. You can customize the conditions under which the events are sent to Ripe.

Getting started

1. From the Segment web app, navigate to Connections > Catalog, then click the Destinations tab at the top of the catalog.
2. Search for Ripe Cloud Mode (Actions) in the left navigation, and click it.
3. Click Configure Ripe Cloud Mode (Actions).
4. Select an existing Source to connect to Ripe (Actions).
5. Enter your Ripe API key in the API key field.

Destination Settings

Available Presets

Ripe Cloud Mode (Actions) has the following presets:

Available Actions

Build your own Mappings! Combine supported triggers with the following Ripe Cloud Mode-supported actions:

• Group

• Page

• Identify

• Track

Group

Group user in Ripe

Group is a Cloud action. The default Trigger is: type = "group"

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Page

Register page view in Ripe

Page is a Cloud action. The default Trigger is: type = "page"

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Identify

Identify user in Ripe

Identify is a Cloud action. The default Trigger is: type = "identify"

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Track

Send user events to Ripe

Track is a Cloud action. The default Trigger is: type = "track"

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